Featured Municipality Case Studies
Several municipalities rely on our creative team to better serve their residents with well-planned and executed websites.
City of Abbotsford Website
Challenge
The vast, complex navigation covering a wide range of information made it difficult for community users to find information relevant to their needs.
Approach
After researching the site’s analytics and user behavior, Circle’s designers and developers created a ‘newspaper-type’ Home page to promote the top-searched items at the front of the site. We also implemented large, easy-to-view navigation, re-organized categories, and added a quick menu for common and seasonal items.
Results
Analytics reveal visitors are now gathering the information they need quicker, and with fewer clicks. While user satisfaction rates have gone up, the new website also helped the client improve internal operational efficiencies.
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Our Water Matters
Challenge
The City of Abbotsford wanted to offer and promote online rebates to cut down on internal man-hours, and provide a clear way to present water restrictions throughout the summer.
Approach
With research and careful planning, our team developed a custom online rebate program, with easy-to-use forms that distribute necessary info to the appropriate staff. The website also provides clear, up-to-date information to community members to manage and promote water restrictions.
Results
The automation and ease of use has helped make the rebate program a major success, while limiting its use of staff resources. Also, Abbotsford residents can quickly and easily get the latest updates on water restrictions and news within their community.
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CPAT Booking Software
Challenge
The Abbotsford Fire Department needed an online booking system to schedule training tests and take payments.
Approach
We interviewed the key stakeholders to ensure all of the organization’s and recipients’ needs would be met with the new software and website. We then programmed the system so all the necessary steps could conveniently be handled online, eliminating the need to have resources managing phone calls.
Results
Individuals can now sign up for an account, and book and pay for a training session. Booked sessions are locked down 48 hours before they begin, per the client’s requirements, to avoid last-minute cancellations and wasted resources.
